Radio advertising an underrated medium
When we talk about the best medium for advertising people mostly refer to yellow pages. Radio is quite under rated in such advertising campaign. This is natural that when we head something we tend to forget it and when we see or read something it simply sticks to our mind. People mostly refer to yellow pages for things they have heard on Radio Advertising. As they cannot recollect that they have heard it on radio they attribute that information to yellow pages and thus a wonderful medium of advertising is going down the drain as compared to its competitors.
