Small Business Marketing Plan – Building Your Business Website Effectively
Every small business marketing plan for a business site structure must be clearly drafted out. Once a client has asked and taken advantage of the SEO quote from us, we check if they already have a website and observe how it exactly looks like. From there, we are going to map out the SEO that will be doing for this client. Reading on the topics the client’s website has, we will try and match the keywords we can find from there.
Let us have the website of the dentist as an example. We can see here the page about root canals and the treatment. Since this page is already about root canal, we will have to use it as our keyword. This will be an easy match instead of creating a page from scratch.
When I am working on a site from scratch, I usually draw a diagram of my small business marketing plan attack for the structuring of the business website. In connection to this, let us have a look at these two websites – Planet 13 and Melbourne SEO Services. The title tags used for the Planet 13 website range from three to five keywords. But this one has been a little bit longer. Band merch is the keyword I have gone here. I went for the slightly longer tail version as well which is official band merch, so I can pick up both of those.
Band merch is the one that we are going to use as the primary keyword. Then, you will see here the sub categories. Although the pictures are linked, there is anchor text beneath it too. This is a good way to inform Google what all these pages are all about. We’re sending a link to that page with the appropriate anchor text. They act like my sub categories. We also did some linking down the bottom for some of these tier keywords. As we aim for the targeted web traffic, we just have to doing these steps repeatedly.
Let us use Blink 182 as an example in order for us to drill on it a little deeper. This is an e-commerce website which contains thousands of products online. Because of this I did not want to do the title tags for every product. We built it so that we could auto generate the title tag based on information that it pulls from things like the product description, and the category and things like that. This one is automatically created. To make it more defined I used the word cheap in there.
There are times when people add the word cheap to the things they are looking for online with the use of search engines. The primary keyword here is Blink 182 patch. Hottest Blink 182 merch here is also considered here but the main word that we got to focus on is Blink 182 patch.
Here, I use a pipe instead of a colon. I use the pipe symbol to separate two sections when I got to make two points. I could have settled for cheap Blink 182 patches but I wanted to insert another word there so it became Blink 182 merch. All these are details of a small business internet marketing plan which need to be dealt with consistency.
