What is link popularity?
One of the most sought after pieces of information any web marketer could want to have is how the Google algorithm works. Although this is a closely guarded secret that nobody will ever really know one thing is known quite well. One of Google’s ways of seeing how popular a site is is using what’s called link popularity. This is measuring how many links “linkback” to any given site. The more you have the better you rank in Google’s eyes. Of course its a little more complicated than that but this is the general idea. The links however have value based on where they come from. One link from an authority site for example weighs more than 100 links from low or no traffic sites that don’t rank at all on Google. The sites Google calls “Authority” sites are highly ranked sites and are given MUCH more weight.