Newly Reworked Honeycombs
During the 1970s and 80s, television commercials featured a string of visitors to a clubhouse called the Honeycomb Hideout. Originally, the animated Honeycomb Kid was the cereal’s mascot and its jingle was borrowed from the song “Honeycomb” which was a 1957 hit for Jimmie Rodgers. Three additional variations have also been created, Strawberry Blasted Honeycomb, which has added strawberry flavoring and Chocolate Honeycombs which add a buy honey bees chocolate flavoring to the pieces. The letter accompanied, in many instances, a complimentary box of the newly reworked Honeycomb. Following this public response, in March 2007, Kraft Foods introduced a new “Improved Taste” version of the cereal, that, the company claimed, would improve “the cereal’s taste, texture and appearance while incorporating key nutritional benefits to the product.”